The program prepares digital marketing specialists with the knowledge and skills required to plan and implement marketing campaigns across digital platforms, analyze consumer behavior, and apply modern technologies to brand building and customer communication. It develops students' creative and technical skills and enables them to use digital marketing tools, analyze data, and design content and websites in response to market requirements and digital transformation.
Core Subject Areas
· Principles of Marketing and Consumer Behavior.
· Social Media Marketing.
· Content Marketing and Search Engine Optimization (SEO).
· Digital Advertising and Online Campaign Management.
· E-Commerce and Customer Relationship Management.
· Marketing Analytics and Digital Data.
· Website Design and Principles of Graphic Design.
· Digital Marketing Strategies, Brand Identity, and Branding.
- Provide students with fundamental and advanced knowledge in digital marketing and e-commerce, enabling them to understand modern theories and practices in the field.
- Develop practical skills in managing digital marketing campaigns, marketing data analytics, and utilizing digital technology tools.
- Equip students with skills in graphic design and website development to create innovative and engaging digital content.
- Enhance students’ critical thinking, problem-solving, and strategic marketing decision-making abilities, adding value to organizations.
- Strengthen communication, leadership, and teamwork skills to prepare students for effective collaboration in digital marketing teams.
- Prepare graduates capable of efficiently engaging with the labor market and adapting to technological and scientific developments in the modern digital business environment.
- To recognize the basic concepts and theories in the field of digital marketing
- To understand marketing practices and how to apply them in business
- To recognize the standards, rights, duties, and ethical and legal rules of business practices
- The ability to build and sustain relationships in business
- Ability to use technological software and write reports and research.
- Develop digital communication skills.
- Develop practical skills commensurate with the practical reality of digital marketing
Relationship between Educational Objectives and Student Outcomes
A marked cell indicates that the outcome supports the objective.
