The program prepares graduates to transform data into information and knowledge that support decision-making and improve institutional performance. It integrates management concepts, quantitative analysis, and digital technologies, with particular emphasis on collecting, processing, analyzing, and presenting data using business intelligence tools. These capabilities help organizations understand performance trends, identify opportunities, anticipate challenges, and improve the efficiency of strategic and operational decision-making.
Core Subject Areas
· Principles of Business Intelligence and Business Analytics.
· Data Analysis and Applied Statistics.
· Databases and Data Management.
· Data Warehousing and Data Integration.
· Data Mining and Predictive Analytics.
· Dashboards and Data Visualization.
· Decision Support Systems and Management Information Systems.
· Applications of Artificial Intelligence in Business.
· Performance Indicators and Institutional Performance Analysis.
- Identify the fundamental concepts and theories of business intelligence, business analytics, and management information systems.
- Understand the processes of collecting, organizing, processing, and analyzing data, and the mechanisms for using data to support managerial decision-making.
- Identify the ethical and legal standards and principles related to data management, privacy, and information security.
- Analyze data, interpret results, and apply critical thinking to derive insights and support decision-making.
- Use software and technological tools to analyze and visualize data and prepare reports and dashboards
- Apply communication, leadership, teamwork, and analytical thinking skills to develop data-driven solutions and address organizational problems
- Apply practical knowledge and skills in using business intelligence and data analytics tools in accordance with organizational needs and labor market requirements.
